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Big data knows where you've been and who your friends are. It knows what you like and what makes you angry. It can predict what you'll buy, where you'll be the victim of crime and when you'll have a heart attack. Big data knows you better than you know yourself, or so it claims.
But how well do you know big data? Starting with the basics – what IS data? And what makes it big? – Timandra takes you on a whirlwind tour of how people are using big data today, and where it's taking us: from science to smart cities, business to politics, self-quantification to the Internet of Things.
This is the paperback edition and is signed by the author.
Price = p168 pence = £9.97